Miso Hungry
Logo design, wrap concept and signage for future Charleston restaurant.
Miso Hungry was born out of the desire to bring new Asian flavor to Charleston outside of the typical “Asian” cuisines (sushi, hibachi, and buffets). A few of my friends are great chefs and have amazing specialty dishes in their arsenal that cannot be found in any restaurants in the local area. It was then that the idea was born to start planning for a pop-up/food truck restaurant to change the local Asian food game.
The name “Miso Hungry” was inspired by our typically Japanese inspired cuisine and the name was fun to say (it gets stuck in our head often!). The logo was designed around the feeling of hunger and craving and the iconic face was developed to showcase these emotions. Who wouldn’t want to eat after seeing this vehicle driving around town?
